The government is funding cycle training for the unemployed in a move it says will help jobseekers into work.
The scheme echoes the famous 1981 speech by Tory minister Norman Tebbit calling on unemployed people to copy his father, who “got on his bike and looked for work, and … kept looking till he found it.”
A written statement from transport minister Stephen Hammond explained that jobseekers in the West Midlands would be “supported to access employment through cycling training”.
Tebbit’s comments were criticised at the time as being out of touch.
The plan is part of a £4.1 million programme to improve access to jobs and services in the region.
At the time of the fund’s launch, ministers told MPs that its objectives were “supporting growth and cutting carbon”.
The Department for Transport has allocated money from its Local Sustainable Transport Fund to Staffordshire council, which is administering the scheme.
Staffordshire council confirmed to BuzzFeed that the programme was going ahead.