The Circular Economy - From Consumer To User

A new animation on the future of the economy. What if we didn't buy the goods we use, but instead favoured access and performance over ownership? And everyone loves an exploding washing machine, right?

With the price of resources and energy becoming increasingly volatile, can today's economy work in the long term?

The Ellen MacArthur Foundation, an independent charity from the UK, have produced this short animation on a new concept - a circular economy in which products are made to be made again, and work as part of a wider system.

What do you think? You probably have a contract for your phone, but would it work for washing machines, tools, fridges, computer, cars or clothes?