1. There’s a secret size that’s not on the menu: the 8-ounce “short” cup.
It’s what kids’ hot chocolate is served in, but you can order any drink on the menu in a “short” size. (It’s probably not listed in order to tempt you to order larger, more expensive drinks.)
2. Starbucks owns Teavana.
Starbucks purchased the Atlanta-based tea chain in late 2012 for $620 million cash. The company is seeking to place Teavana stores in non-mall locations, as well as to install Starbucks-like “tea bars” inside the stores where customers can order handcrafted tea beverages.
3. The average Starbucks customer visits the store six times a month.
The most loyal 20% of customers, however, go to Starbucks at least 16 times per month.
4. The original name was Pequod’s.
Pequod is the name of the whaling ship in Moby-Dick; the partners eventually settled on Starbucks instead, after the name of Pequod’s first mate.
5. Starbucks has created more than 40 different kinds of Frappuccinos.
That includes the Azuki Red Bean Frappuccino and Coffee Jelly Frappuccino, both found in Asia.
6. The round tables were created so that solo coffee drinkers would feel less alone.
Glaring, empty seats feel a lot less jarring at a round table.
7. The Chantico is the company’s biggest beverage flop.
Starbucks rarely releases total duds, but 2005’s Chantico bombed hard. Described as “a drinkable dessert,” Chantico was a 6-ounce hot “drinking chocolate,” aimed to mimic the sweet chocolate beverage served in many European cafes. Customers never took to the rich drink, in part because it couldn’t be customized. Starbucks yanked the drink in 2006.
8. There are over 87,000 drink combination possibilities.
It’s difficult to do the math, but if you factor in the number of drinks with all the possible combinations, you allegedly end up with a whole lotta latte combos.
9. More than 10 million people use the Starbucks mobile app.
10. And it’s the first brand to reach 10 million likes on Facebook.
It hit that milestone waaaaay back in 2010; today, Starbucks has over 35 million Facebook fans.
11. The 30.9-ounce Trenta size cup is larger than the human stomach.
The average human’s stomach can hold 30.4 fluid ounces.
12. Starbucks has opened an average of two stores daily since 1987.
As of 2012, there was a total of 17,572 stores worldwide.
13. The company’s “10-Minute Rule” requires each store to open its doors 10 minutes before the posted time and close 10 minutes following the closing time.
14. A Starbucks cheese danish has 420 calories and 25 grams of fat, vs. a McDonald’s Sausage McMuffin, which will net you 380 calories and 22 grams of fat.
15. Starbucks spends more on health care for its employees than it does on coffee beans each year.
When Howard Schultz returned as CEO of the company in 2008 after a hiatus, the board pressured him to cut costs. Although he issued layoffs and closed several stores, he refused to cut employee health care, which was costing the company $300 million annually. Starbucks currently provides health care to employees who work 20 hours a week or more.
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