Hell Pizza in New Zealand, which has a history of controversial PR stunts, created a rabbit pizza to celebrate Easter - and are advertising it with a billboard made of dead rabbits.
Here is that @HELLpizza666 #Rabbitpizza billboard I was talking about. https://t.co/qj3W1ar9g7
Perhaps anticipating a backlash, they made a statement on their Facebook page stating that rabbits are a pest in New Zealand, and the skins on their billboard were sourced from "professionals".
Backlash ensued anyway.
The New Zealand Vegetarian Society, which endorses Hell's vegetarian and vegan pizzas, voiced their disapproval.
But they still had a lot of people who loved the idea.
