Toronto police officer Luke Watson has dyed his hair bright pink for the International Day Of Pink, speaking out against homophobic bullies.
The International Day of Pink, initiated by two students, is about "celebrating diversity and raising awareness to stop homophobia, transphobia, transmisogyny, and all forms of bullying", according to its website.
Watson and his colleagues visited schools in Toronto, campaigning against anti-gay discrimination.
He vows to keep the hair colour for an additional week for every 1000 retweets he recieves.
The Toronto Police Twitter page turned pink to celebrate the day as well.