If Twitter is the brain of the social web — lots of chatter, commentary, and argument — then Facebook is the heart — a place for liking, sharing, and emotions. BuzzFeed analyzed a selection of top posts from May to find out what percent of their traffic came from Twitter and what percent came from Facebook. Above, our Brain/Heart Matrix.
2. Both Brainy And Heartfelt
The top-right quartile
“You know, I don’t even see you as black.”
It’s guy love. That’s all it is.
The #FBrape hashtag is currently petitioning brands to put pressure on Facebook to remove images promoting rape and sexual assault. WARNING: This post contains graphic content. UPDATE: Facebook has responded to criticism that they were not treating rape advocacy as hate speech.
Spit out your gum, please. Inside voices. IS THAT A CELL PHONE I SEE?!
8. Brainy But Not Heartfelt
The top-left quartile
The legendary George Takei responds in the best way possible to the protesters who gathered during March Prop 8/DOMA hearings outside the Supreme Court. BuzzFeed went there to ask them to express their opinions on a pad of paper; now George is weighing in. Can he be any more amazing?
For many Amish teens, Rumspringa means hard partying, dating, cars — and Facebook. So much for “What happens in Rumspringa stays in Rumspringa.”
The possible frontrunner for president in 2016 has never tweeted — and the people around her are barely familiar with the medium. “Where in the world is Philippe?”
Last September, a car chase through Arizona turned from afternoon diversion to tragedy to referendum on media ethics, but lost in the noise was any sense of who was on the run or why. This is the story behind the spectacle.
13. Heartfelt But Not Brainy
The bottom-right quartile
Because academics aren’t everything.
More lives ruined by twerking! When will the madness stop?!
Because other college clubs just weren’t alternative enough for you.
You know you probably shouldn’t do it. But you do it.
18. Neither Brainy Nor Heartfelt
The bottom-left quartile
We celebrate these heroes today because they refuse to conform. Because they Will Not cave to the pressure of social norms. Because they are just too special.
Breaking down the true wizardry of pitchers.
Oh my god, oh my god, oh my god, it is better than I had dared hope. Now updated with yet another video!
The company’s casual style is actually based on a rigid behind-the-scenes employee dress code, including four-step guides to cuffing jeans and scrunching sleeves. The rules.