Miss American Dream since she was 17 herself, the legendary Miss Britney Jean Spears, recently updated her Facebook cover photo to a black box.
That's all it is. A black box.
We don't know what it means yet, but it's probably important.
Because there's also a mysterious countdown clock on her website counting down to September 17.
And Britney Spears fans are so excited that thousands of of them clicked like on the black box already, with thousands more expected to do so in the coming days.
Behold the power of Britney.
Your faves could never.
h/t Popjustice