Either Chipotle Doesn’t Know How To Use Twitter, Or They Know Exactly How To Use Twitter

Chipotle’s Twitter account Sunday was a stream of consciousness/a search for an avocado store in Colorado. Their tweets received more than 3,700 RTs in an hour. Now that’s what I call leveraging your #brand.

1. Update: A spokesman for Chipotle says the situation is now under control, but did not respond to questions about whether the tweets were an accident, a publicity stunt, or if the account was hacked.

I’m glad no one went Anthony Weiner on us, but everything seems to be under control.

6. Yes. Yes you do.

twitter Find avocado store in Arv

— ChipotleTweets (@Chipotle)

8. Wait, what? Where?

Hit send too soon!

— ChipotleTweets (@Chipotle)

10. Yes, you did.

Find avocado store in Arvada, Colorado.

— ChipotleTweets (@Chipotle)

12. Oh, you mean this one?

Found it!

— ChipotleTweets (@Chipotle)

@chipotletweets What is cilantro? How do you pronounce it?

— ChipotleTweets (@Chipotle)

15. Suh lawn trow.

Hi sweetie, can you please pick up some lime, salt, and onions? twitter

— ChipotleTweets (@Chipotle)

17. No.

end twitter

— ChipotleTweets (@Chipotle)

19. :(

Mittens13 password leave

— ChipotleTweets (@Chipotle)

please twitter

— ChipotleTweets (@Chipotle)

22. Then a guy named Joe came on and apologized.

Sorry all. We had a little problem with our account. But everything is back on track now! - Joe

— ChipotleTweets (@Chipotle)

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