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Either Chipotle Doesn’t Know How To Use Twitter, Or They Know Exactly How To Use Twitter

Chipotle’s Twitter account Sunday was a stream of consciousness/a search for an avocado store in Colorado. Their tweets received more than 3,700 RTs in an hour. Now that’s what I call leveraging your #brand.

1. Update: A spokesman for Chipotle says the situation is now under control, but did not respond to questions about whether the tweets were an accident, a publicity stunt, or if the account was hacked.


I’m glad no one went Anthony Weiner on us, but everything seems to be under control.


Chipotle

@ChipotleTweets

twitter


Chipotle

@ChipotleTweets

Twitter.


Chipotle

@ChipotleTweets

twitter friends search bar


Chipotle

@ChipotleTweets

Do I have a tweet?

6. Yes. Yes you do.

twitter Find avocado store in Arv

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

twitter Find avocado store in Arv

8. Wait, what? Where?

Hit send too soon!

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

Hit send too soon!

10. Yes, you did.

Find avocado store in Arvada, Colorado.

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

Find avocado store in Arvada, Colorado.

12. Oh, you mean this one?

Found it!

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

Found it!

@chipotletweets What is cilantro? How do you pronounce it?

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

@chipotletweets What is cilantro? How do you pronounce it?

15. Suh lawn trow.

Hi sweetie, can you please pick up some lime, salt, and onions? twitter

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

Hi sweetie, can you please pick up some lime, salt, and onions? twitter

17. No.

end twitter

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

end twitter

19. :(

Mittens13 password leave

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

Mittens13 password leave

please twitter

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

please twitter

22. Then a guy named Joe came on and apologized.

Sorry all. We had a little problem with our account. But everything is back on track now! - Joe

— Chipotle (@ChipotleTweets)

Chipotle

@ChipotleTweets

Sorry all. We had a little problem with our account. But everything is back on track now! - Joe

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