partisan ideological bullshit turns off audiences all the time. Even though there's enough of a built in kneejerk fanbase to support most shows when they start their insular political shark-jumping doesn't mean that they will stick around for long. If I want made up political theatre I'll watch CNN or The Daily Show. When I want comedy, based on a family situation, or a profession, or space aliens living in New York, *that*s what I want-not preaching by fundies, gay rights, gun nuts, neocons, leftists, greens or administration-funded propaganda artists. Your actors' personal or paid-for beliefs are irrelevant to the show, and if they are important to me I will seek out the interviews from the fawning press. Make too much noise about your views and do not be surprised that many viewers will turn away. Even if they agree.

Those who don't watch because of the Palin impression don't deserve to bask in 30 Rock's glory.

Well Tina, going after The Daily Show and nearly going full PUMA over Hillary losing the primary in the same period may have also contributed. Nonetheless: excellent show.

The show might get better ratings if it were worth watching.