How Presidential Candidates Begged Women For Their Votes In The 1950s

“You women are doing a lot of thinking about a lot of important things.”

1. By telling women that they’re “doing a lot of thinking about a lot of important things.”

Video available at: http://youtube.com/watch?v=GmVsIzwrQ-c.

And also informing them that they’re capable of swinging the election. In this 1956 spot for Eisenhower’s re-election, Republican women say they’re voting for Eisenhower because he’s “god-fearing,” “sincere,” and “big man.”

Source: youtube.com

2. With an endorsement from a housewife sweeping.

Video available at: http://youtube.com/watch?v=bG_JreQjdLU.

Also from the 1956 Eisenhower campaign.

Source: youtube.com

3. By trying to convince female voters that the future First Lady is just like them.

Video available at: http://youtube.com/watch?v=KgVrvSDYa54.

“My Mamie gets after me about the high cost of living.” From Eisenhower’s 1952 campaign.

Source: youtube.com

4. And with attractive singer performing a jingle.

Video available at: http://youtube.com/watch?v=cLvNm7j-L2U.

A real lyric from Democrat Adlai Stevenson’s (losing) 1952 commercial: “He is the gov that brings the dove of peace and joy.”

Source: youtube.com