At this point, every company under the sun has made an attempt to capitalize on the persisting madness associated with Fifty Shades of Grey. There are clothing and home furnishings inspired by the novel, there are sex toy sellers trying to piggyback off the book's success, and now...there are expensive makeup brands looking to cash in.
The "smoky eye collection" retails for $65, while the individual "grey" eyeliners cost $21 each.