Boxed Wine, Now In The Shape Of A Pocketbook

But does this make it classier?

So you want to make your boxed wine seem fancy? Put it in a bottle, right? Or… put it in a cardboard purse.

It comes in red, white, and rosé. And it’s made in Sweden.

They call it “bag in a bag.”

According to their website, the design won “Most Innovative” at the Carton Awards. In other news: there’s an award for cartons!

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