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1. PR people get LOTS of emails
2. Pitch relevant material to reporters with a direct message and requested action
Sometimes they'll respond to your pitch...
and sometimes, they won't...
but be persistent
3. Clip media coverage for your client by formatting and compiling articles they are featured or mentioned in
4. Write briefing documents for clients to help them prepare for media interviews
5. It's important to produce effective and meaningful social media
and share that content with as many people as possible
6. Research tools such as Cision and Meltwater Press help you find articles or reporters more efficiently
7. Finding contact information and other details about a reporter makes it easier to pitch to them
8. Uncovering and utilizing editorial calendars can give context about when to pitch a certain topic
9. Media alerts can be sent out to remind reporters of an upcoming event you want them to cover
10. Improve blog posts by writing with a voice and reference relevant current events to help establish your message
11. Networking is extremely important in the PR world
12. At HB, there is always candy hidden in the conference room
13. HB buys lunch for their employees once a week
I mean, who doesn't love free food?!
14. Always reserve a conference room in advance if you need one for a call or meeting
15. Manage your time by finding the easiest and most efficient way to do something
After all, our time is very valuable
16. You're only as good as your last success, so always look for new opportunities
Thanks for a great summer HB!
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