As any make-up lover worth their primer would already know, cult beauty brand Urban Decay is launching in Australia this month.
Since the announcement, people all over the country have been getting damn excited.
Some may even argue, a little too excited at times.
After the intial - completely understandable - fanfare had died down, naturally, the question of cost was raised.
Because for most make-up lovers, the fear that Urban Decay would leave them unable to pay rent was very, very real.
A "pricing promise" has been made by Mecca Maxima, who is exclusively launching the brand. This promise means Australians will pay a similar amount to what the product would cost to buy in the US and ship Down Under.
The Urban Decay 24/7 Eye Pencil will be available for $30 from Mecca Maxima stores.
Essentially, this pricing means Australians will pay a few extra dollars for the convenience of buying in-store - not online - with no other additional mark-up.
Now, hurry up Urban Decay. We need you.
Urban Decay will launch exclusively at Mecca Maxima on Friday March 27 2015.