I have a theory as to why Uggs are so popular and that the popularity started in my town. In my town people are big fans of Motorsports, especially going to “the desert”, YouTube Imperial Valley Sand Dunes, Glamis, Gordons Well. In the desert it’s COLD! Dads here have been going to the desert for decades, they don’t care what they look like, they just want warm, comfy,sturdy shoes that they can sink their feet into right out of their riding boots. Well they do this in front of their kids obviously, kids want to be like Dads, kids now think uggs are pretty cool, kid wants uggs in their size, girl wants pink uggs, dads everywhere talk about it, uggs hears it, uggs make them. Desert Dads buys (expensive) Uggs for kids, popular rich kids go to school wearing Uggs, now every single teenage girl wants Uggs!