Shopping In Your Underwear Is The New Black

Shopping in Europe is so much more liberated than the puritanical shopping we have here in the States. All of these photos are from last week’s marketing stunt at Desigual stores in Spain and Germany.

1.
Juergen Schwarz / Getty Images

Shoppers wearing only their underwear wait in line outside a Desigual clothing store on June 14, 2012 in Dusseldorf, Germany. The store, as a promotional event under the motto “Get undressed, we’ll dress you,” was offering the first 100 scantily-clad shoppers a free outfit of their choice.

2.
Juergen Schwarz / Getty Images

Dusseldorf, Germany

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Juergen Schwarz / Getty Images

Dusseldorf, Germany

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Juergen Schwarz / Getty Images

Dusseldorf, Germany

5.
Juergen Schwarz / Getty Images

Dusseldorf, Germany

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Juergen Schwarz / Getty Images

Dusseldorf, Germany

7.
Juergen Schwarz / Getty Images

Dusseldorf, Germany

8.
Juergen Schwarz / Getty Images

Dusseldorf, Germany

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Juergen Schwarz / Getty Images

Dusseldorf, Germany

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Juergen Schwarz / Getty Images

Dusseldorf, Germany

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Juergen Schwarz / Getty Images

Dusseldorf, Germany

12.
ANDREA COMAS / Reuters

Madrid, Spain

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ANDREA COMAS / Reuters

Madrid, Spain

14.
ANDREA COMAS / Reuters

Madrid, Spain

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ANDREA COMAS / Reuters

Madrid, Spain

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ANDREA COMAS / Reuters

Madrid, Spain

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ANDREA COMAS / Reuters

Madrid, Spain

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ANDREA COMAS / Reuters

Madrid, Spain

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ANDREA COMAS / Reuters

Madrid, Spain

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