• “The idea came from seeing my wife read a magazine article about Kim Kardashian,” Pursche says. “She’s inexplicably popular, fairly useless and all about the back end. And that sums up Operation Twist pretty well.”

    "The idea came from seeing my wife read a magazine article about Kim Kardashian," Pursche says. "She's inexplicably popular, fairly useless and all about the back end. And that sums up Operation Twist pretty well."

    (REUTERS/Danny Moloshok)