Groupon CEO Fired, Says Farewell With Battletoads And Fat Camp References

Andrew Mason was sacked by the board of directors from Groupon yesterday and posted a rather unique letter online to say goodbye.

I know, right? Now tell your friends!
Groupon CEO Fired, Says Farewell With Batt...
Gavon Laessig

1. The Choicest Bits

4. Mason’s Full Letter


(This is for Groupon employees, but I’m posting it publicly since it will leak anyway)

People of Groupon,

After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why… you haven’t been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that’s hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable.

You are doing amazing things at Groupon, and you deserve the outside world to give you a second chance. I’m getting in the way of that. A fresh CEO earns you that chance. The board is aligned behind the strategy we’ve shared over the last few months, and I’ve never seen you working together more effectively as a global company – it’s time to give Groupon a relief valve from the public noise.

For those who are concerned about me, please don’t be – I love Groupon, and I’m terribly proud of what we’ve created. I’m OK with having failed at this part of the journey. If Groupon was Battletoads, it would be like I made it all the way to the Terra Tubes without dying on my first ever play through. I am so lucky to have had the opportunity to take the company this far with all of you. I’ll now take some time to decompress (FYI I’m looking for a good fat camp to lose my Groupon 40, if anyone has a suggestion), and then maybe I’ll figure out how to channel this experience into something productive.

If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness – don’t waste the opportunity!

I will miss you terribly.

Love,

Andrew

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    • angelicam6 thinks Groupon CEO Fired, Says Farewell With... is & Win  about 2 months ago
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    • TonyGrumbles   Groupon CEO Fired, Says Farewell With... and thinks it’s Ew  about 2 months ago
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    • louist2 2 months ago

      As always, when you read everything in his letter, in context, it’s not so bad at all. But when these writers strip out only the most odd pull quotes they make him seem unprofessional and insane. Great journalism. The Pulitzer is on its way.

    • alil5 thinks Groupon CEO Fired, Says Farewell With... is Win & OMG  about 2 months ago
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    • saras34 thinks Groupon CEO Fired, Says Farewell With... is OMG & LOL  about 2 months ago
    • Jack Shepherd 2 months ago

      I think he is clearly making the subtle point that Groupon just got past the Terra Tubes and now they are going to have to face the Clinger Winger without him. Which is IMPOSSIBLE. No one beats the Clinger Winger. This whole letter is a subtle way of saying that everyone at Groupon is doomed.

    • Strategia thinks Groupon CEO Fired, Says Farewell With... is Win  about 2 months ago
    • Lixxiepixie thinks Groupon CEO Fired, Says Farewell With... is Win & LOL  about 2 months ago
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