New! Business! Geeky!

24 Reasons Why Living In A Post-Apocalyptic World…

Chinese Photoshop Trolls Are Way Funnier Than…

12 Rare "Friends" Publicity Photos From 1994

Everything Non-Europeans Need To Know About…

27 Reasons Why You Shouldn’t Work Out Today

44 Photos Of The Half-Naked Desigual Sale

Shameless publicity stunt? Yes. Did it absolutely work? Also yes. Desigual clothing stores across Europe held an “Arrive Half-Naked, Leave Fully Dressed” sale this week, in which mostly-nude bargain hunters received steep discounts. Here are shots of attractive people in their underwear from Lyon, Sevilla and Prague. posted on January 12, 2012 at 10:10am EST

Gavon Laessig BuzzFeed Staff posted about a year ago

I know, right? Now tell your friends!

44 Photos Of The Half-Naked Desigual Sale

Gavon Laessig

1.

View this image ›

People in their underwear try clothes at a Desigual fashion store during the “Arrive Half-Naked, Leave Fully Dressed” offer on January 7, 2012 in Lyon, France. Retailers are offering deep discounts in their post-Christmas sales to try to get cash-strapped shoppers to open their wallets as a sharp economic downturn drags painfully on.

Image by ROBERT PRATTA / Reuters

2.

View this image ›

Lyon, France

Image by ROBERT PRATTA / Reuters

3.

View this image ›

Lyon, France

Image by ROBERT PRATTA / Reuters

4.

View this image ›

Lyon, France

Image by ROBERT PRATTA / Reuters

5.

View this image ›

Lyon, France

Image by ROBERT PRATTA / Reuters

6.

View this image ›

Lyon, France

Image by ROBERT PRATTA / Reuters

7.

View this image ›

Lyon, France

Image by ROBERT PRATTA / Reuters

8.

View this image ›

Lyon, France

Image by ROBERT PRATTA / Reuters

9.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

10.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

11.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

12.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

13.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

14.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

15.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

16.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

17.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

18.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

19.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

20.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

21.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

22.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

23.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

24.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

25.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

26.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

27.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

28.

View this image ›

Lyon, France

Image by JEAN-PHILIPPE KSIAZEK / Getty Images

29.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

30.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

31.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

32.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

33.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

34.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

35.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

36.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

37.

View this image ›

Sevilla, Sapin

Image by CRISTINA QUICLER / Getty Images

38.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

39.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

40.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

41.

View this image ›

Prague, Czech Republic

Image by MICHAL CIZEK / Getty Images

42.

View this image ›

Prague, Czech Republic

Image by MICHAL CIZEK / Getty Images

43.

View this image ›

Prague, Czech Republic

Image by MICHAL CIZEK / Getty Images

44.

View this image ›

Sevilla, Spain

Image by CRISTINA QUICLER / Getty Images

Check out more articles on BuzzFeed.com!

More ▾

christinatoy thinks 44 Photos Of The Half-Naked Desigual ... is Ew about 7 months ago ×
Hannah 10 months ago

Well… At least you don’t need dressing rooms.
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
drewbob99 thinks 44 Photos Of The Half-Naked Desigual ... is Ew about a year ago ×
idkwhattosay 44 Photos Of The Half-Naked Desigual ... and thinks it’s Cute, Win & LOL about a year ago ×
henbit 44 Photos Of The Half-Naked Desigual ... about a year ago ×
billm12 thinks 44 Photos Of The Half-Naked Desigual ... is Win, OMG & LOL about a year ago ×
crazytowngirl thinks 44 Photos Of The Half-Naked Desigual ... is Cute, LOL & Win about a year ago ×
pablom4 thinks 44 Photos Of The Half-Naked Desigual ... is Win about a year ago ×
cynthiah2 thinks 44 Photos Of The Half-Naked Desigual ... is Win about a year ago ×
chriz74 a year ago

Easily manipulated minds
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
jasontang 44 Photos Of The Half-Naked Desigual ... about a year ago ×
animemando thinks 44 Photos Of The Half-Naked Desigual ... is OMG & LOL about a year ago ×
mariaiguana 44 Photos Of The Half-Naked Desigual ... about a year ago ×
catsmob thinks 44 Photos Of The Half-Naked Desigual ... is about a year ago ×
muhammedd 44 Photos Of The Half-Naked Desigual ... and thinks it’s Win about a year ago ×
johnt20 thinks 44 Photos Of The Half-Naked Desigual ... is LOL & Win about a year ago ×
michellel9 thinks 44 Photos Of The Half-Naked Desigual ... is Win about a year ago ×
abhic thinks 44 Photos Of The Half-Naked Desigual ... is Trashy, Fail & WTF about a year ago ×
meeshas thinks 44 Photos Of The Half-Naked Desigual ... is WTF about a year ago ×
sarajoyelizabethw thinks 44 Photos Of The Half-Naked Desigual ... is Trashy about a year ago ×
necromancer1982 thinks 44 Photos Of The Half-Naked Desigual ... is Win about a year ago ×
Ryan a year ago

number 3 is so hot
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
Ryan a year ago

44 needs some Nair
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
hannaht3 thinks 44 Photos Of The Half-Naked Desigual ... is Cute & LOL about a year ago ×
Ricky T thinks 44 Photos Of The Half-Naked Desigual ... is Cute & Win about a year ago ×
michaelb37 44 Photos Of The Half-Naked Desigual ... about a year ago ×
lizzl 44 Photos Of The Half-Naked Desigual ... about a year ago ×
Ricky T a year ago

Is it just me, or did everyone from Lyon just happen to be beautiful?
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
Chris C a year ago

White underwear in public. Brave!
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
lizzl a year ago

sometimes i really wish i lived in europe.
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
rabindrap thinks 44 Photos Of The Half-Naked Desigual ... is WTF & LOL about a year ago ×
Yobee thinks 44 Photos Of The Half-Naked Desigual ... is WTF & Fail about a year ago ×
dent a year ago

This couldn’t happen in England, way too cold. And it would probably rain.
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
timesofindia.hotklix.com readers just made 44 Photos Of The Half-Naked Desigual ... hotter about a year ago ×
fuzzybunny thinks 44 Photos Of The Half-Naked Desigual ... is Win about a year ago ×
jenl4 a year ago

Notice that they don’t show Desigual’s clothes? That’s because that shit is ugly.
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
cybergata 44 Photos Of The Half-Naked Desigual ... and thinks it’s Cute & Win about a year ago ×
angelaw6 44 Photos Of The Half-Naked Desigual ... and thinks it’s Win & LOL about a year ago ×
angelaw6 a year ago

I want to be a half naked European!
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
bearsfan34 a year ago

Don’t forget the nose plugs. Most of them look like they haven’t showered in awhile. Gross.
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
alixcks a year ago

The amount of people who actually did this is astonishing haha. This is so funny!
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
izaya a year ago

The hell these people have their underwear all in their buttcracks, THEY’RE NOT EVEN WEARING THONGS! Ladies, I know you’re trying to show off your “curves” but you’re not fooling anyone
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
Matt Dickson a year ago

Brilliant.
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
abrahamc3 a year ago

Imagine trying to hide a boner…..
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
cdavidhughes thinks 44 Photos Of The Half-Naked Desigual ... is WTF about a year ago ×
Megosaurusrex 44 Photos Of The Half-Naked Desigual ... and thinks it’s Win & LOL about a year ago ×
rogerssarah thinks 44 Photos Of The Half-Naked Desigual ... is Fail about a year ago ×
FlickMontana a year ago

Dear Europe: could I just… crash on your couch for a while? Just until I get back on feet, that’s all.
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
noura thinks 44 Photos Of The Half-Naked Desigual ... is Win about a year ago ×
rogerssarah a year ago

what is this? i can’t even
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
Jennifer Gonzalez thinks 44 Photos Of The Half-Naked Desigual ... is Fail & Ew about a year ago ×
benr11 44 Photos Of The Half-Naked Desigual ... and thinks it’s Win & LOL about a year ago ×
cinnarose thinks 44 Photos Of The Half-Naked Desigual ... is Win about a year ago ×
hangarcat a year ago

.44 With that fur sweater, technically that guy isn’t naked.
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
Idiot Ballroom a year ago

boobs
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY
todd 44 Photos Of The Half-Naked Desigual ... about a year ago ×
diamonds3 thinks 44 Photos Of The Half-Naked Desigual ... is Win about a year ago ×
side3.no readers just made 44 Photos Of The Half-Naked Desigual ... hotter about a year ago ×
gustave schnapp thinks 44 Photos Of The Half-Naked Desigual ... is Fail about a year ago ×
gustave schnapp a year ago

Sheep. Sheep everywhere.
Facebook Twitter Email Get Link

LOL WIN OMG CUTE WTF FAIL GEEKY

‹
1
2
›