Videos That Have Redefined Advertising

The advent of broadcast television brought with it an entirely new ad medium and soon after, video production companies were born. Though advances in production technology enable beautifully rendered videos, there are some videos that stand the test of time. Listed below are celebrated commercials, both old and new, ranked among the best-of-the-best.

Apple’s 1984

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People were aghast at both the dollars spent and the avant-garde premise of Apple’s (then, Macintosh) Orwellian dystopia themed commercial. It ignored all standard commercial conventions of its time and is now regarded as one of the top groundbreaking video productions.

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Video production companies given a seemingly bottomless ad budget create some truly epic advertisements. Sony’s “Mountain” ad recruited over 1,500 extras to film this larger-than-life Playstation 2 commercial.

Coca-Cola’s Mean Joe Green

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The Coca-Cola Company’s success is largely tied in with its memorable ad campaigns. Released in the 1970s, this video starring football legend Joe Green is regarded as one of the all-time greats.

The Marine Corp Gets Weird

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Sometimes to break the mold you need to get a little, well, bizarre. The Marine Corps “Chess”, though unorthodox, certainly leaves a lasting impression.

Heineken’s “One World”

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Companies specializing in alcoholic beverages fund many of the best ads out there. German beer company “Heineken” certainly spared no expense in shooting this epic video production.

Budweiser’s Frogs

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The Super Bowl is the most expensive (and thus most viewed) airtime in the world. Of all the Super Bowl ads, Budweiser “Frogs” commercial is ranked among the top five.

Durex Gets Kinky With Condom-Balloon Animals

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Video production companies often forgo the dramatic or emotionally appealing route and shoot for something comedic. The funny (and a little risqué) Durex “Get It On!” ad uses condom-balloon animals to illustrate what their product is best used for.

“What Are You Sinking About?”

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The United States doesn’t have a monopoly on popular advertisements. The international language company Berlitz’s “What Are You Sinking About?” is remembered as one of the more clever commercials in the past decade.

Mitchell Reber is a writer for Fusion 360, an advertising agency in Utah. Find him on Google+