Forbes Media / New York
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Business Buzz The World Wide Web was an idea that changed the world. But how has it changed us? After 20 years, it’s undeniable that the Web presents vast opportunities to find inspiration and process nuggets of creativity into full-blown campaigns…
Business Buzz There may not be a more powerful marketing tool than the brand experience. It can help challenger brands steal market share from incumbents, turn customers into passionate advocates and in Children’s Hospital Colorado’s case, even advance patient healing…
Business Buzz In the world of search engine marketing, no topic has dominated as much of the recent conversation as “social search.” Social search is the enhancement to core search engine results with social media annotations from an individual’s friends and those they follow online. The fundamental assumption is that people use social networks to connect with like-minded people, so the chances are high that “friends” will have referenced relevant content and/or websites…
Business Buzz No industry has suffered more than building and construction in this economic downturn. Contractors have seen their business shrink and all but disappear overnight. Into this environment, USG launched a game-changing product: a new lighter weight drywall board…
Business Buzz It’s ideas, not just content that drives social networks. It’s true that content acts as a kind of currency in social environments, as people share and trade on the latest information.
Business Buzz There is no denying that consumers have more choices than ever. One of the principal challenges of today’s marketing environment is to keep existing customers satisfied so we do not lose them to competitors. Customer loyalty has taken space from what used to be the primary marketing focus of customer acquisition…
Business Buzz In a recent discussion of some CMOs on making a difference within their first 90 days, it was interesting to see the focus on the timeline and process needed to quickly on-board, make recommendations and create impact. Urgency was paramount. Risk, very high. It spoke volumes about the pressure keg many CMO s find themselves in…
Business Buzz It’s time to burn the berets. The sanctity of the ad agency creative department used to be the exclusive domain of very special people. Super creatives dwelled there, using secret handshakes, runic noodling with pencils and cryptic eye movements and gestures to create advertising that was often overtly conceptual…
Culture Buzz In this ideas business we’re living in it’s vital we find ways to constantly refresh our minds with great visual, musical editorial, artistic and inspirational experiences. We are bombarded by so much unfiltered trash content that sometimes we drown in mediocre information….
LinkedIn started the latest round of Social Media IPO mania with a now $7.11B valuation, followed quickly by Groupon’s SEC announcement of its intent to raise $750M for their IPO. 2011 is the “Chinese Year of the Bull” with RenRen, Kaixin001, and s…
The story of how this movie got made is scary good.
A fascinating look at where the country moved in 2008. This interactive map…
When are you the most productive? If you’re like most people, it’s…
You'll be surprised.
If you have read Stephen Hawking's latest pronouncement, Heaven is just “a…
Whether you’re a CIO or an IT professional, if you’re worried about…
Here is a lot of information about a lot of people who have loads more money…
Those who create or leverage clouds, whether private or public, need to manage…
It’s ideas, not just content that drives social networks. It’s true that…
When choosing to base your disaster recovery plan on the cloud, location…
Happy 30 birthday to the the most lovable alien. However, E.T. wasn't…
That was fast. Allegedly the pop star was upset after a contestant butchered…
In London, yesterday, via reddit .
