Branding Talk Isn’t Helping Your Company. Here’s What Should Replace It
Brands: the last flat earth theory Last week, WPP brought out its league table of the world’s most valuable brands. It values Apple at $183 billion and McDonald’s at $95 billion. Meanwhile, over at Omnicom’s Interbrand, they reckon that the Apple …
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Branding Talk Isn't Helping Your Compa...
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