http://fashionista.com/2010/10/that-didnt-take-long-gap-g...

Last week, Gap abruptly changed their logo. Nobody liked it. The switch from the brand’s classic blue box logo to a lowercase Helvetica font with a blue square in the right hand corner inspired much vitriol across the internet, the twitterverse, and in the comments section on Gap’s Facebook page.

fashionista BuzzFeed Partner posted about a year ago