That Didn’t Take Long: Gap Goes Back to Original Logo – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice

Last week, Gap abruptly changed their logo. Nobody liked it. The switch from the brand’s classic blue box logo to a lowercase Helvetica font with a blue square in the right hand corner inspired much vitriol across the internet, the twitterverse, and in the comments section on Gap’s Facebook page.

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