Maybe she is not sitting because this is her stop. Maybe the slut is trying to get out but can't because the entrance/exit is not lubed and the doors are stuck. So maybe the message is “a slut can't get off without lube” or 'to let your inner slut out, don't forget to lube the entry and exit points”.  Whatever the message is supposed to be, one thing is clear: this is not a “green” company. Sure, the slut is not driving a Hummer, but mass transit is only good for the environment if there are masses transiting…. male or female, if you're a slut, it's better for the planet if YOU stay in one place and let the masses come.

And you're not sitting because??? lol

The ad is alluding to the fact that the girl on the train had rough anal sex with no lube and now her ass is sore, so therefore she can not sit down.

Obviously, this is an inevitable hookup situation. Don't forget to lube up, or you'll wear away your epidermis on that rumbling train ride to climax!

anyone notice the random floating head reflection in the window?

I thought they were suggesting that with lube you can fit a subway in your vagina.

I thought it was pretty obvious.  The subway cars of São Paulo are notoriously oversized, while the subway tubes themselves are narrow.

She's on a train ride (sex) but cant sit down to enjoy it. That's where the lube ad comes in

Maybe the subway is usually overcrowded and unconfy..(??)
on the reverse with the use of Intimate Lubricant all is smooth, clean and confy..
as in an empty train .. (?)
(btw.. the train will also run faster in the gallery..;) )
????

OOOOOOOOOO…I get it (that did take too long)…not sure I'd call that a successful ad

This picture was taken in one of the subway trains of São Paulo, Brazil. The maps on the wall are displaying the Red and the Green lines.

You guys make me feel dirty. I interpreted it as “carry lube because you're going to get raped on the way home”.

sore pussy, can't sit down is that it? i need a spoiler

I'm interpreting as “if you would have lubed the floor of the subway train, when this car stops, she's going to slide towards you.”

What…is she a dwarf or something?

wait so if someone doesn't use lube, they can't sit down?! ahh i need an anatomy lesson

I suppose this would also be a good ad for those with hemorrhoids.

I get it. The seats are lubed so she can't sit down.