Reverend Wright Ad Finally Runs

After months of threatening to run an ad dredging up Reverend Wright, a group called the National Republican Trust made a splashy ad buy at the eleventh hour, running it nationwide during Monday Night Football, SNL, and (inexplicably) The Rachel Maddow Show.

Given the millions of dollars this cost, you’d expect some more strategic thinking about where the ad ran (like, a blitz in battleground states for instance), so what was their actual intention here?

Editorial Director, God King of BuzzFeed
Contact Jack Shepherd at jack@buzzfeed.com.

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