‘Motrin Moms’ Ad Disaster
A Motrin ad focusing on backaches caused by baby slings horribly backfired this weekend, and offended moms on Twitter are leading the charge against the company. Motrin has issued an official apology, and its site has been down since last night, but the PR disaster is still raging on Twitter and elsewhere around the Web. Judge for yourself whether the ad is offensive.
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5 Responses So Far
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And …. the inevitable spoof video. :)
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This argument reminds me of this PBF strip.
![[link]](http://s3-ak.buzzfed.com/static/images/public/icons/external-link2.png)
pbfcomics.com
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Site's back up now, with an apology. They could end up doing well out of this - looking like they're quick and responsive to the concerns of their target audience.
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Before reading the responses, I'm almost at a loss as to why this is offensive..maybe the slight implication that moms want attention for being moms..or the dubious tone when talking about the front carrier side position's advantages?
![[link]](http://pbfcomics.com/?cid=PBF020-Skub.gif){kind=small}
