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‘Motrin Moms’ Ad Disaster

A Motrin ad focusing on backaches caused by baby slings horribly backfired this weekend, and offended moms on Twitter are leading the charge against the company. Motrin has issued an official apology, and its site has been down since last night, but the PR disaster is still raging on Twitter and elsewhere around the Web. Judge for yourself whether the ad is offensive.

I know, right? Now tell your friends!
'Motrin Moms' Ad Disaster
Jack Shepherd
Video available at: http://youtube.com/watch?v=BmykFKjNpdY.

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    5 Responses So Far

    • Jason Biggs 2 years ago

      Interior Design Ottawa

    • Jack Shepherd 4 years ago

      And …. the inevitable spoof video. :)

    • Jack Shepherd 4 years ago


      http://www.motrin.com [link]

      Site’s back up now, with an apology. They could end up doing well out of this - looking like they’re quick and responsive to the concerns of their target audience.

    • Jimmy Meltrigger 4 years ago

      Before reading the responses, I’m almost at a loss as to why this is offensive..maybe the slight implication that moms want attention for being moms..or the dubious tone when talking about the front carrier side position’s advantages?

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