22 Brilliant Concepts For Logos

Most of these logos have some kind of hidden image or double meaning, but all of them are attractive and subtle. These are just a few of my favorites - lots more great logo collections linked below.

• 1. CityDirect

  

• 2. FedEx

  

  The arrow between the E and the X is gorgeous.

• 3. Timewatch

  

• 4. Goodwill

  

  Look at the smiling child in the g.

• 5. Sun Microsystems

  

  I never realized before that that diamond shape on the left spells "sun" over and over.

• 6. BirdLove

  

  Two birds make a heart.

• 7. Northwest Airlines

  

  The circle has a W that is also an N that is also a compass pointing to the northwest.

• 8. Killed Productions

  

• 9. Ed's Electric

  

• 10. Uptown

  

• 11. Piano Forest

  

• 12. Toblerone

  

  There's a bear in the mountain!

• 13. Playground

  

• 14. American Architects

  

• 15. Metromobile

  

• 16. Country Living Dentistry

  

• 17. Elle Hive

  

  A tractor-design company whose logo is also a tractor.

• 18. Food Writers Association

  

  A spoon in a fountain pen.

• 19. Pencil

  

• 20. Night Golf

  

• 21. Elettro Domestici

  

  An Italian home appliance company.

• 22. Spartan Golf Clubs

  

  A Spartan helmet and a golf swing all in one.