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Posted on Jul 2, 2014

14 Shocking PSA Videos That Will Make You A Safer Driver

Shock and awe. Fear. Shame. Gore. All strategies are fair game when public service announcements convince you to drive safely. Road safety PSAs have a long, bloody history, and American adverts pale in comparison to those from countries like Ireland and Britain. It's about time we get scared straight! Warning: some videos are graphic.

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This controversial anti-speeding video was recently released by the DOE in Northern Ireland. Since last week, the video has been banned from airing before 9pm and has prompted an outpour of response to the campaign's traumatizing tactics.
We don't want to spoil the plot, but let's just say that you won't be spared the full view of the impact. Shame on you. — This controversial anti-speeding video was recently released by the DOE in Northern Ireland. Since last week, the video has been banned from airing before 9pm and has prompted an outpour of response to the campaign's traumatizing tactics.
We don't want to spoil the plot, but let's just say that you won't be spared the full view of the impact. Shame on you.

This controversial anti-speeding video was recently released by the DOE in Northern Ireland. Since last week, the video has been banned from airing before 9pm and has prompted an outpour of response to the campaign's traumatizing tactics.
We don't want to spoil the plot, but let's just say that you won't be spared the full view of the impact. Shame on you.

This brilliant but heartbreaking video from New Zealand hashes out how a small mistake can spiral out of control. According to the NZTA, “speed is still a contributing factor in 20% of all fatal and serious injury crashes on New Zealand roads.”

This brilliant but heartbreaking video from New Zealand hashes out how a small mistake can spiral out of control. According to the NZTA, “speed is still a contributing factor in 20% of all fatal and serious injury crashes on New Zealand roads.”

The award for creative crash interpretation goes to this video by the Sussex Safer Roads Partnership. Cue goosebumps. Just because this video has a happy ending doesn't mean you won't shed a tear.

The award for creative crash interpretation goes to this video by the Sussex Safer Roads Partnership. Cue goosebumps. Just because this video has a happy ending doesn't mean you won't shed a tear.

Someone in the comments section of YouTube said it best: "Whoa, the Irish don't f*** around with their anti-speeding ads." Ireland's anti-speeding campaign, characterized by the slogan "The faster the speed, the bigger the mess," has been churning out unimaginable driving horrors since this video kicked off the campaign in 2007.
According to the DOE, "from 2007-2011 excessive speed was the principal factor responsible for 1 in 4 of road deaths and it is the biggest single killer on Northern Ireland’s roads."

Someone in the comments section of YouTube said it best: "Whoa, the Irish don't f*** around with their anti-speeding ads." Ireland's anti-speeding campaign, characterized by the slogan "The faster the speed, the bigger the mess," has been churning out unimaginable driving horrors since this video kicked off the campaign in 2007.
According to the DOE, "from 2007-2011 excessive speed was the principal factor responsible for 1 in 4 of road deaths and it is the biggest single killer on Northern Ireland’s roads."

This depressing anti-speeding PSA from Winnipeg refutes the notion that there is one kind of driving villain terrorizing the roads. The scary truth? Any careless or rushed driver could become a killer.

This depressing anti-speeding PSA from Winnipeg refutes the notion that there is one kind of driving villain terrorizing the roads. The scary truth? Any careless or rushed driver could become a killer.

Don't let the funky tune and the teen romance fool you. This video from the DOE's "Not Seatbelt, No Excuse" campaign doesn't end well.

Don't let the funky tune and the teen romance fool you. This video from the DOE's "Not Seatbelt, No Excuse" campaign doesn't end well.

Same campaign, new terrifying voiceover. The takeaway? Nothing will prevent you from killing a car of people should you choose to not wear a seat belt. If you forget to wear your seatbelt—just that once—ask yourself, “Who are you prepared to kill?” — Same campaign, new terrifying voiceover. The takeaway? Nothing will prevent you from killing a car of people should you choose to not wear a seat belt. If you forget to wear your seatbelt—just that once—ask yourself, “Who are you prepared to kill?”

Same campaign, new terrifying voiceover. The takeaway? Nothing will prevent you from killing a car of people should you choose to not wear a seat belt. If you forget to wear your seatbelt—just that once—ask yourself, “Who are you prepared to kill?”

The NZRSC gives you an inside look (literally) at what happens when the human body is subject to a collision.

The NZRSC gives you an inside look (literally) at what happens when the human body is subject to a collision.

Another stomach-clenching look at the internal damage you sustain in a crash. Even on mute, this video from the DFT still might make you squirm in your seat.

Another stomach-clenching look at the internal damage you sustain in a crash. Even on mute, this video from the DFT still might make you squirm in your seat.

In this video, viewers meet an older character from the same ThinkUK campaign as Richard. You can guess what happens next...

In this video, viewers meet an older character from the same ThinkUK campaign as Richard. You can guess what happens next...

No, Alex is not turning into spiderman. He's being peer pressured. This UK video that warns against peer-pressured driving habits.

No, Alex is not turning into spiderman. He's being peer pressured. This UK video that warns against peer-pressured driving habits.

You might not understand what this video from a "Fasten Your Seatbelt" campaign is saying, but the video, which shows impacts equivalent to car accidents, translates itself.

You might not understand what this video from a "Fasten Your Seatbelt" campaign is saying, but the video, which shows impacts equivalent to car accidents, translates itself.

And finally, a PSA from our very own NHTSA. It's not as hard-hitting as some of the adverts from the Ireland and the UK, but it's good to know that the NHTSA is willing to put fear in the hearts of bad drivers.

And finally, a PSA from our very own NHTSA. It's not as hard-hitting as some of the adverts from the Ireland and the UK, but it's good to know that the NHTSA is willing to put fear in the hearts of bad drivers.

Drive safe out there!

Sincerely,

The EverQuote Team

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