WASHINGTON — Sen. Claire McCaskill, one of Congress’ most prolific social media stars, says the key to a good Twitter feed is a personal touch.
“I’m trying to tell people what I’m up to and give them a sense of my life,” she told BuzzFeed DC Bureau Chief John Stanton at BuzzFeed Brews Tuesday.
McCaskill has amassed almost 94,000 followers on Twitter, making her one of the most popular Senators on the social media service. Her tweet during the 2009 State Of The Union Address helped launch the service’s popularity in Congress and she’ continues to use Twitter in innovative ways, like the time in 2011 when she used support from her followers to lose 50 pounds.
Many politicians leave their Twitter feeds to paid communications staff, a decision that’s blown up in the faces of some. McCaskill says she’ll continue to keep her Twitter feed close.
“No one on my staff has ever tweeted one character on my account,” she said. “No one has ever touched it. And no one on my staff sees them (tweets) before they go out.”