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The 5 Stages Of Grief Explained By OFA Subject Lines

These people test a lot of subject lines. Unsure if it says more about us or them that these are the winners.

1. 1. Denial


“Is this a mistake?” - Jon Carson, Executive Director (June 30, 2013)

Unicorns exist** - Ivan Fishberg, Climate Campaign Manager (May 7, 2013)

3. 2. Anger


“You can be damned sure this isn’t going to stop:” Jim Messina, Chair (March 27, 2013)

“I can’t get over this:” - Sami Rahamim (April 22, 2013)

5. 3. Bargaining


“This isn’t meant to scare you” -Lindsay Siler, National Director of Issue Campaigns (March 12, 2013)

“This will be the easiest thing you do today:” - Organizing for Action (June 30, 2013)

7. 4.Depression


“Devastating” -Jon Carson, Executive Director (March 1, 2013)

“Step back a second” -Jon Carson, Executive Director (June 26, 2013)

9. 5. Acceptance


“Eric: Not an OFA donor” - Kathy Gasperine, Development Director (June 29, 2013)

11. And for good measure…


“Hey” -Barack Obama (May 29, 2013)

“Hey” -Barack Obama (October 22, 2012)

“Hey” -Joe Biden (October 12, 2012)

“Hey” -Barack Obama (October 3, 2012)

“Hey” -Barack Obama (July 26, 2012)

“Hey” -Barack Obama (June 30, 2012)

“Hey” -Barack Obama (December 31, 2011)

12. But in the end all we can do is…

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