This is not for the self-obsessed, Matt Buchanan. The FitBit (and other health devices like pedometers or heart rate monitors) are for improving lifestyles. You didahorrible job evaluating this product. Was this an article meant to insult the consumer? If so, good job, Matt. Not only is the consumer already possibly self-conscious about their weight, but now (according to you) they are vain for wanting to improve their lifestyle.