Promoted

Sketch Artist Experiment Proves Women Are More Beautiful Than They Think

Dove’s latest Campaign for Real Beauty ad uses an FBI sketch artist to examine women’s perceptions of themselves.

1. Dove hired a FBI sketch artist to draw seven women as they described themselves from behind a curtain.

2. Then, someone else is asked to describe the same woman and the sketch artist completes another drawing.

3. In every example, the women drawn from self-descriptions are uglier than those drawn from a stranger’s description.

4. Dove: “We decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think.”

8. Watch the video here:

Check out more articles on BuzzFeed.com!

Ellie Hall is a reporter for BuzzFeed News and is based in Washington, D.C.
 
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