So for all who are trying to determine how viral videos can turn a profit, the answer seems to lie in already being rich, famous, and well-respected.
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For a rumored $10M, HBO has staked claim of 10% of Will Ferrell and Adam McKay's site (made famous by "The Landlord"), including five hours of TV programming and possibly live comedy.
So for all who are trying to determine how viral videos can turn a profit, the answer seems to lie in already being rich, famous, and well-respected.