In other words, they're basically giving gays a piece of the pie, specifically the pie made from ingredients based on algorithms meant exclusively to apply to heterosexual couples.
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US residents can opt out of "sales" of personal data.
The dating site, which exclusively serves a heterosexual audience (no surprise, given that it's chair is Neil Clark Warren, an evangelical Christian), has settled a court complaint by paying a $50K fine, and is now preparing to launch Compatible Partners for gays, which will - oddly enough - use the exact same questionnaire employed by eHarmony.
In other words, they're basically giving gays a piece of the pie, specifically the pie made from ingredients based on algorithms meant exclusively to apply to heterosexual couples.