Alternately, Buzzfeed intentionally skews its coverage to the right because getting links from sites like the Drudge Report and HotAir produce more unique visitors (and thus, revenue). Obviously, no one actually visits Buzzfeed itself for the political coverage and Buzzfeed Politics certainly wasn’t created to produce hard-hitting journalism. Buzzfeed Politics exists to attract different demographics to view the more pop culture-oriented paid content on other sections of the site. In other words, its sole function is to get Buzzfeed links on political blogs/aggregators, and given that Drudge is far and away the most popular politics aggregator that doesn’t already have an existing business relationship with Buzzfeed (i.e., HuffPost), that means most of the content it produces is Drudgebait. Moreover, given the political climate, conservatives are somewhat more likely to post political links on their Facebook/Twitter pages… at least to the extent that they’re currently more energized and interested in the political situation at the moment (due to anti-incumbent sentiment always being noticeably stronger and more obsessive than pro-incumbent sentiment). At the start, it wasn’t quite so obvious, but as the Buzzfeed Politics experiment went on and baiting Drudge traffic proved the most effective means of attracting visitors, the Drudgebait became more aggressive and blatant (with ridiculous headlines like the one attached to this article). Just compare an article with a Drudge link to one that does not receive a Drudge link. The article without a Drudge link will have, at best, maybe a dozen or so comments, usually zero. Articles with a Drudge link will often have 3 full pages of Buzzfeed comments in addition to hundreds of Facebook comments. It’s where the money is and the “bias” follows the money.
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