Lexus “Amazing Mix” Contest Offers Valuable Prizes

An innovative new website and interactive promotion has launched as part of the cross-media campaign for the entirely new 2014 Lexus IS sport sedan. The Amazing Mix site presents a stunning video board where the new Lexus IS sedan is front and center. By using the keyboard, the scene’s visuals and audio elements change, creating one-of-a-kind custom mixes which can easily be saved and shared via the user’s social channels. Participants will have a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, hotel stay at the event and $2,000, or a $500 cash prize. To enter, visit www.lexus.com/amazingmix, make a custom mix, and upload it to the Lexus gallery. The submission deadline is 8:59 AM Pacific Time on Monday, August 5.

From global creative agency ATTIK: Have fun and good luck!

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