Virgin and BuzzFeed joined forces to develop a social content strategy that positively impacted users' perceptions. Utilizing Vizu, an independent analytics company, they reviewed the program to find that branded social content creates significant lifts in brand perception.
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GE and BuzzFeed partnered up to study how branded content could impact users' perceptions. Utilizing Vizu, an independent analytics company to analyze the result, the study revealed that social branded content creates significant lifts in brand perception.
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In the ever-evolving world of digital media, Schick looked to Edelman Digital and BuzzFeed to collaborate on how to put a culturally relevant spin on Schick razors.
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It started with a simple message: "Get Real. Get BIC." In an age of cluttered media, how does a brand with a simple message get that message heard? BuzzFeed and The Media Kitchen joined forces to come up with a solution.
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You already know that getting your message out requires great content. What you might not know, is that you can get even more exposure to your already great content by packaging it in a customized list post.
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Our branded campaigns - over 100 of them - prove the value of Viral Lift, otherwise known as “impressions plus” or “earned media.”
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Over 75 percent of the 15 million unique visitors that come to BuzzFeed each month come to find and share the most OMG, LOL, WTF content on the web. People who come to BuzzFeed are poised to react — even before they see a single piece of content. We looked at eight of our most recent campaigns to see just how much lift brands can expect when sponsoring a custom badge.
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