Hollywood Loves GIFS But Doesn’t Understand Them

There is a way to make motion posters into a huge Hollywood marketing tool. Keep trying, you can do it! (Warning: Auto-Sound.)

1. “Conan The Barbarian” was one of the first attempts at a motion poster. It…could have been better.

- Flying birds in the background.
- Pioneer attempt opening the door for other studios to try too!

- Mostly just a big poster you move around with your mouse.
- Auto-play sound. (NO!)
- Not a GIF but a “sharable” link. There isn’t even an embed feature so click thru to see it in motion.
- No ability to save to desktop for sharing later.

ID: 903969

2. “The Hunger Games” realized their target demographic loves social media, home of the GIF, and marketed accordingly.

View this embed ›

- Lots of motion.
- Embeddable.

- Still not a GIF, making it slightly more difficult to share.
- No ability to “Save As”.
- Auto-play sound (NO!)

ID: 903924

3. Intrepid fans managed to turn the motion poster into an easily shared GIF.

- GIF!
- No sound.

- Low quality.
- Shorter snippet.

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4. “The Wolverine” is by far the best motion poster to date.

- Gorgeous art.
- Original (not a remake of a poster)
- Subtle motion and hints as to the movie plot.

- Still not a GIF.
- NOT SHAREABLE! (whyyyyyyy?)
- No embed, no “share on social media”, definitely no “Save As” option.
- Click thru to Entertainment Weekly to see it in motion

ID: 904005

5. Fans did what they could but a lot of quality was lost in the conversion.

Tumblr’s GIF size limitations were no help but that’s another post entirely.

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6. “Stark Trek Into Darkness” fell into the same trap of the GIF that is not a GIF.

View this embed ›

ID: 903923

7. And was also pulled from the fire by fans dedicated to sharing their excitement.

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8. But there is hope! “Looper” hit all the right notes.

- GIF!
- Easily shared and/or saved.
- No sound. (YES!)
- Cinemagraph quality subtly.

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9. With a little luck, the future of movie posters, even in theater lobbies, looks like this.

After all, any sufficiently advanced technology is indistinguishable from magic.

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