Let's assume you're looking for a way to sell cleaning products on Mothers' Day. The angle you go for is to remind Mothers that spending time with the kids is more important than cleaning, something many mothers (especially single mothers) often do. Let's face facts. Not every mother has a dependable man to share the chores with. Not everyone can afford housekeeping. This ad is not meant to say that cleaning is the important job. It's implying that the product will make cleaning quick, allowing you to do the important job of bonding with your children. There's nothing wrong with that.
