Ugh, ugh, ugh. Do I start with the hypocrisy of being all, like ‘Yaaay feminism!’ followed by ‘mindless’ ‘feminine’ activities (e.g. I like to shop, which is mindless; nevermind if it is for books, or technology, or GROCERIES). Or do I start with how this reeks of Jezebel-like rhetoric(most likely as one of the editors comes from there); rhetoric, as others have noted, is not really appreciated by (I’d guess) most women? Or do I start with how BF used to be FOR a community, BY a community, and is now attempting to be the new Gawker? Oh look! Gawker owns Jezebel—a site ‘for women’! And Gizmodo—a site for technology kind of like BF’s new FWD section! I can’t wait ‘til BF comes out with their version of Kotaku! I think I’ll start by going to Reddit instead of BF. If I want more faux-editorial ‘news’ trying to tell me what to like—look like, sound like, smell like—, to tell me that my time immersed in literature needs to be spent either breaking or adhering to gender normativity instead of just doing whatever the hell *I* want, and to tell me in absurdly hyperbolic language that ‘I’m a woman hear me roar’; then I’ll just go to every single media outlet that’s ALREADY in existence. I don’t need a new one. What I needed was COMMUNITY sourced discourse, not more powerful, successful women dribbling baby food down my throat.