Serious bidders with a spare £200,000 in their back pocket will have a chance to buy "the most thrilling reading experience money can buy":
The campaign takes a pleasantly cheeky tone – yes there is a self destructing book worth £193,503, but there are also 1,000 self-destructing ebooks up for grabs.
Over the next 5 days, 1000 readers will have 24 hours to read an advance digital version of Private Vegas until the book self-destructs.
As PR stunts go, it's very stunty. But in a book industry where budgets don't always stretch to such gimmicks, it's refreshing to see.
FYI: This isn't the first self-destructing book stunt...