Your Glowing Crotch Will Kill You

New provocative texting & driving ads.

This new campaign is via Calgary, Alberta.
I think the ads are interesting, but a bit too flip and glib with the copy.
But then, I’m not the target because I’m not an idiot.

Said Donna Babchishin of Alberta Transportation about the campaign:

“Our goal is to get their attention, and to ultimately save lives, and the way to do that was to come up with a campaign that spoke to them and generated conversation. The campaign is in part targeted at a very young demographic. The highest rate of convictions for distracted driving are actually 25 to 34-year-old males.”

Compare the campaign to these graphically violent ads via Brazil.

Ad agency: RED, Edmonton.

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