Your Glowing Crotch Will Kill You
New provocative texting & driving ads.
This new campaign is via Calgary, Alberta.
I think the ads are interesting, but a bit too flip and glib with the copy.
But then, I’m not the target because I’m not an idiot.
Said Donna Babchishin of Alberta Transportation about the campaign:
“Our goal is to get their attention, and to ultimately save lives, and the way to do that was to come up with a campaign that spoke to them and generated conversation. The campaign is in part targeted at a very young demographic. The highest rate of convictions for distracted driving are actually 25 to 34-year-old males.”
Compare the campaign to these graphically violent ads via Brazil.
Ad agency: RED, Edmonton.
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stevens36 2 months agoOn the contrary Mr. Lusby. Those of us who deal in advertising see this and the brilliance behind it. Show people doing something that people shouldn’t be doing and allow it to be a deterrent. Young people these days are basically simple-minded, so you have to deal on very elementary levels — on the other hand, you could show the old standard dead bodies in a crash, which would mean little given how much of that people see on television and video games already.
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