Promoted
Tech

Wonderful Wreck-It Ralph 8-Bit Lane (10 Photos)

Street in London transformed to promote the movie. There’s even 8-bit dog shit.

Disney created an 8-bit lane street art exhibit to push their film, Wreck-It Ralph ( in UK theaters February 8). The scene was built on Brick Lane in the old Truman’s Brewery in London. The sculptures were created by Aden Hynes and his team at Sculpture Studios.

London is becoming the go-to town for the best guerilla marketing stunts. Last year, a London butcher shop was turned into a creepy human flesh meat market to promote Resident Evil 6.

Video of the set-up below.

Via: London Egotist.

Most images via: imgur.

4.

Lovely. How bout some 8-bit pigeon shit?

7.

Commitment to the concept.

9.

Great installation. Bravo.

11.

Check out more articles on BuzzFeed.com!

 
 
Here Are The Top Stories
  • The U.S. government is investigating possible unlawful coordination by some airlines to keep prices high ✈️
  • Leaders of the U.S. Episcopal Church, which appointed an out gay bishop in 2003, have voted to let clergy perform religious same-sex marriages.
  • The Women's World Cup final is set: Team USA and Japan will play on Sunday ⚽️
Get The News App

More News

More News

Now Buzzing