Why Is Michael Bay Still Directing Victoria’s Secret Commercials?

This is the latest one, pushing new push-up bras. posted on

I mean, I know why he would want to direct them.
He’s been doing them for a few years now.
But why does Victoria’s Secret keep (over)paying him?
There’re no explosions, or incomprehensible shootout scenes.
Seriously, I have experience with this kind of stuff.
Any decent recent film school grad could shoot this shite.

From the press note:

Victoria’s Secret has launched “Fabulous”, a commercial featuring supermodels Alessandra Ambrosio and Lais Ribeiro, directed by Michael Bay. The 15 second commercial showcases the Fabulous push-up bra in new Fall colors and bold floral prints, set to “Crush”, a track by indie duo Sleigh Bells. Filming was shot on location at the historic Rosecliff Mansion in Newport, Rhode Island.

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