I love that there is no copy in the ads. Very artsy.
But, showing microscopic blood vessels is maybe not the smartest idea, since it makes me think about how bad too much sugar in my blood is for my health?
Though there is no copy, the ads were tagged “iconic refreshment” when sent to me via email from BBDO, Pepsi’s agency of record.
Was the art director shooting heroin while concepting?
Anyway, SlowClap to the agency for selling such a bizarre batshit idea to such a big global client.
But, the ads don’t me thirsty.
Ad agency: BBDO, Düsseldorf.
Two more graphic designer wet dream pieces below.
- [A Harris County, Texas, sheriff's deputy was ambushed Friday night when a man walked up and repeatedly shot him from behind. ›] (http://www.buzzfeed.com/jimdalrympleii/sheriffs-deputy-shot-dead-in-ambush-at-texas-gas-station)
- [Dominica Prime Minister Roosevelt Skerrit said that Tropical Storm Erika killed 20 people there, and set the island back 20 years from the damage. ›] (http://www.buzzfeed.com/stephaniemcneal/at-least-5-people-are-missing-after-tropical-storm-erika-thr)
- [Police are investigating the death of Jamycheal Mitchell, who was arrested months ago in Virginia for allegedly stealing about $5 worth of groceries. He was found dead in his jail cell last week. ›] (http://www.buzzfeed.com/jimdalrympleii/black-man-held-for-months-for-stealing-5-worth-of-snacks-fou)