Well—They Had A 50/50 Chance To Get It Right

Huge two-piece hanging fashion billboard in Copenhagen.

I think it works better this way, it’s like a lame Picasso knockoff. The brand (can’t see the logo) is saying: “In this disjointed world we live in, your outfit can really bring things together for you.”

Update: the advertiser is Gina Tricot, a Swedish fashion company (thanks Davine S).