Vodka Ad Sucks Up To “The 1%”

The Ultimat (terrible name) campaign, which inartistically panders to the uppercrust, launched last Fall. But their latest ad actually name-checks the $11+ millionaires.

Well, most ads are lies well disguised, but that headline is just a naked lie.

Polish hooch Ultimat costs about $40 A bottle, placing it in the “Ultra Luxury” category of vodkas. I’m sure you vodka connoisseurs could pick it in a “taste” test with speed rack swill.

More of the campaign below, with unkind commentary.

Ad scanned from the Economist by Matt Bors.

ID: 377275

Richie Rich doesn’t get outside? Maybe he’ll get pinched for insider trading and get ass-fucked—in the yard—on Rikers Island.

ID: 377289

Poor, poor partner is working on Christ’s birthday. Fourth line of copy missing from the ad: Lucky for you, New York Dolls is open for lunch!

ID: 377357

And “Destiny” (at New York Dolls) calls you Mr. Hardwood.

ID: 377413

But, you’ll win him over, scooter. Just keep a bottle, plus a bottle of mouthwash, in your desk drawer.

ID: 377440

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