Today’s Stupid Idea: Junk Food Patches

You know, like Nicotine patches, except they’re non-working. They’re a gag giveaway by Danone Yogurt. Here’s the Fail—they smell like the delicious junk food they represent.

From the agency press note:

“The idea was to propose a gag so people could control their eating vices through a pack of patches that release the scent of the main diet-wrecking foods.”

Which, would make me want said junk food, not a fucking Corpus Light yogurt. And, what?—the bigger my craving for pizza, the more pizza patches I should slap on body, creating a stronger pizza smell, causing a stronger craving for pizza?

If it’s a gag giveaway, WHY DID YOU MAKE THE STICKERS SCENTED?

It’s just an awards grab. And it deserves an award: a copyranter Chocolate Equine’s Posterior™ Award (below).

The patches are being inserted into health & fitness magazines and given out at fitness clubs and in parks.

Ad agency: Y&R, Sao Paulo, Brazil.

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