THIS JUST IN: The Worst Commercial Of 2012 (So Far)
I won’t ruin the suspense by telling you who the advertiser is.
Is this the most infuriating payoff from a commercial ever, or what. I want my 50 seconds of life back. Granted, part of what makes it a terrible payoff is that the phone booth footage is wonderfully art directed. No matter.
Note to Dockers®: your khakis are not supermanly. They’re not even manly. From their YouTube note:
“The modern man of action saves the day every day in a million small ways. Dress the part. Wear the pants.”
What a load of disingenuous crap.
Ad agency: Draftfcb San Francisco.
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7 Responses So Far
- toughlove2 thinks THIS JUST IN: The Worst Commercial Of... is Fail
- Charles Renfield thinks THIS JUST IN: The Worst Commercial Of... is Fail
- R.T. Firefly thinks THIS JUST IN: The Worst Commercial Of... is Fail
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- Kev thinks THIS JUST IN: The Worst Commercial Of... is WTF
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MARSHALL FOX a year agoHi, Mark Duffy. This is a followup to my last comment: When you say things like “(these pants) are not manly,” you seem to betray yourself as someone who’s too young to realize that Khaki pants are originally MILITARY WEAR (just as khaki clothes have a half-century long tradition as “hot location adventurer’s outfitting”)—and in fact they still are, with even the “cut” hardly modified at all. Just because this isn’t what you consider hip office wear (snort, as IF working in an office was a cool possibility, unless its the BUZZFEED office) you shouldn’t be so style arrogant. Would you call a surgeons’ scrubs “gay” because they WOULD be if you wore them to work?
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MARSHALL FOX a year ago
Look, I’m not a Dockers fan —so I don’t think the commercial is very interesting, but I think you (the original poster) don’t understand the ad’s concept. Dockers is what the “superhero” (i.e., every average working stiff) changes into FROM HIS COSTUME. Your overheated dislike of this spot is akin to saying “Superman wears nerd glasses and a buttoned-up suit? How freaking heroic is THAT?” The bottom line is, this commercial says nothing more than that guys who wear “office casual” (as opposed to Superman’s “office formal”) might secretly be superheros. Hate the fashion —but not the commercial.
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- patrciaabreuc thinks THIS JUST IN: The Worst Commercial Of... is Fail
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- Mrfrunzi thinks THIS JUST IN: The Worst Commercial Of... is WTF
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